Why should a market-oriented business with a passion for customer satisfaction produce higher levels of earnings per

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Why should a market-oriented business with a passion for customer satisfaction produce higher levels of earnings per share and, therefore, have greater shareholder value than a business that is not market oriented?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:13 AM

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Why should a market-oriented business with a passion for customer satisfaction produce higher levels of earnings per

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A business with a strong market orientation will s...View the full answer

Market Based Management

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