Identify and briefly explain the four variables or characteristics for describing a target market.
Answer to relevant QuestionsWhat role does a positioning strategy statement play in developing a marketing strategy? “Marketing communications objectives are diverse by nature, but a good campaign must have a specific focus.” What does this mean? Identify two benefits of branding for consumers and two benefits of branding for organizations. Select a lifestyle advertising campaign that you think is particularly effective. Write a brief report or make a brief presentation on why you think it is effective. How important is a positioning strategy statement, and what role does it play in creative planning?
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