If AFLAC wants to forecast the demand for supplemental health and life insurance, what type of research

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If AFLAC wants to forecast the demand for supplemental health and life insurance, what type of research design should be adopted and why?

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 01:55 AM

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If AFLAC wants to forecast the demand for supplemental health and life insurance, what type of research

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AFLAC will have to conduct its marketing researches in a phased approach It should conduct exploratory research first followed by descriptive research ...View the full answer

Marketing Research An Applied Orientation

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