What do you consider to be the proper ethical limits on the collection and use of customer information by companies?
Answer to relevant QuestionsHow would you explain to a group of top–level executives the relationship between market–orientation and continuous learning about markets? What obstacles may be faced in enhancing a company’s ability to learn more and better about its customers, and how should they be addressed? Based on the information available at www.Cisco.com describe Cisco Systems positioning strategy. What factors are important in selecting a market target? Examine the material presented in the GLOBAL APPLICATION concerning BP’s Russian alliances. Use an Internet search to update on the status of BP’s Russian ventures. What does this case illustrate about the challenges in ...
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