If you suspect that a company's advertising expenditures in a given month affect its sales in future

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If you suspect that a company's advertising expenditures in a given month affect its sales in future months, what correlations would you look at to confirm your suspicions? How would you find them?

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Business Analytics Data Analysis and Decision Making

ISBN: 978-1305947542

6th edition

Authors: S. Christian Albright, Wayne L. Winston

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Question Posted: Apr 06, 2017 11:30 AM

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If you suspect that a company's advertising expenditures in a given month affect its sales in future

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You can imagine two columns one for monthly sales and one for monthly advertising If you found ...View the full answer

Business Analytics Data Analysis and Decision Making

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