Imagine that you’ve been hired by Fitbit, the wearable activity tracker, to conduct focus groups on your campus to get a better sense of how Fitbit can be as relevant and useful to college students as possible. How would you go about setting up the focus groups? What are the primary issues on which you would concentrate with the focus groups?
Answer to relevant QuestionsHow could AJ Forsythe and Anthony Martin, the co-founders of iCracked, the subject of the opening feature for this chapter, have utilized library and Internet research to flesh out their business idea? In the United States, what environmental trends are supporting the development of Rover.com’s business? Describe the difference between Standout Jobs as an “idea” and as an actual business. Is it possible for something to be an enticing business idea but a poor business? Provide some suggestions, other than those mentioned in the feature, for places (online or offline) for finding a business partner. What is the purpose of a First Screen analysis?
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