Imagine you are an HR executive at P&G. Given the company's strategic orientation toward purpose and values,
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Consider the following description of a firm-wide strategy pursued by Procter & Gamble:
Procter & Gamble (P&G), the world's largest consumer products company, follows a fairly unique strategy: P&G appeals to the heart and cares about human needs. In other words, P&G attempts to touch and improve the lives of its consumers all over the world. As an example, take the razor-and-blade innovation pioneered by Gillette's Himalaya team, which focuses on India but is a global group based partly in Boston, USA.
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