In 2001 when Grace Hawthorne, CEO, and Shoshana Berger, Editor-in-Chief, came up with their idea for ReadyMade
Question:
1. While the ReadyMade magazine was still in the design stages, very little research was done to determine whether an interested market existed. Did this adversely affect the magazine as it moved forward to publication. Explain?
2. How does the cover of ReadyMade magazine reflect the principles of packaging design as influenced by the known behavior of its consumers?
3. To what extent does ReadyMade rely on opinion leaders to promote the magazine? Is this a successful tactic?
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