The Toledo Mud Hens are a Minor League baseball team inspired by the poem Casey at the Bat. The baseball team is positioned as a family entertainment brand. Although the team has historically strong players and performs well during the baseball season, the major focus of the positioning strategy is actually to brand an experience all fans can count on: a fun, affordable, family or group outing. This strategy has worked successfully for the team in both athletic performance and marketing performance arenas.
1. How does the business model of the Mud Hens provide a different value to minor league fans than it would to major league fans?
2. How does attending a Mud Hens’ event provide value beyond a baseball game?