In his 1967 book Understanding Media, communication theorist Marshall McLuhan said, The medium is the message (p.

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In his 1967 book Understanding Media, communication theorist Marshall McLuhan said, ‘The medium is the message’ (p. 15). He meant that the choice of medium can transform a message and its meaning. Discuss this idea.

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Communicating as professionals

ISBN: 978-0170214971

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Authors: Raymond Archee, Myra Gurney, Terry Mohan

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Question Posted: Feb 26, 2016 04:42 AM

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In his 1967 book Understanding Media, communication theorist Marshall McLuhan said, The medium is the message (p.

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Communicating as professionals

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