In response to Chinese consumers' distaste for Best Buy's prices and large store size, Best Buy elected
Question:
In response to Chinese consumers' distaste for Best Buy's prices and large store size, Best Buy elected to close all of its stores and focus on its chain of local Jiangsu Five Star stores. Does this strategy make sense given the expected growth in China's middle class purchasing power by 2020?
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The decision to focus on the more modest Five Star retail ...View the full answer
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Related Book For 
International Business Competing in the Global Marketplace
ISBN: 978-1259578113
11th edition
Authors: Charles W. L. Hill
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