In the context of e-marketing, what does the medium is not the appliance mean?

Question:

In the context of e-marketing, what does “the medium is not the appliance” mean?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

E Marketing

ISBN: 978-0132953443

7th edition

Authors: Judy Strauss, Raymond Frost

See More Books

Question Posted: Nov 26, 2015 02:09 AM

See More Questions

What does the term reciprocal mean in the context of departmental cost allocation?
What does investment grade mean in the context of corporate bond issues? How do these bonds differ from junk bonds, and why have the latter proven so popular with investors?
In the context of online marketing communications, briefly explain what viral marketing is. Is it a worth-while pursuit for marketing organizations?
A 0.831-g sample of SO3 is placed in a 1.00-L container and heated to 1100 K. The SO3 decomposes to SO2 and O2: At equilibrium the total pressure in the container is 1.300 atm. Find the values of Kp...
A random variable follows the continuous uniform distribution between 130 and 300. a. Calculate the following probabilities for the distribution: 1. P (180 < x < 260) 2. P (130 < x < 200) 3. P (x 7...
There are three hospitals in the Tulsa, Oklahoma, area. The following data show the number of outpatient surgeries performed on Monday, Tuesday, Wednesday, Thursday, and Friday at each hospital last...
Calculate the solution to the following mean-reverting rnsteinUhlenbeck SDE: \[d X_{t}=\mu X_{t} d t+\sigma d B_{t}\] with $X_{0}=x$.
Suppose that on January 6, 2016, Westfall Motors paid $360,000,000 for its 40% investment in Phase Motors. Assume Phase earned net income of $20,000,000 and paid cash dividends of $25,000,000 to all...
JetBlue was able to drive up perceived customer value while lowering costs. This allowed it to carve out a strong strategic position and move to a non-contested market space. Then things went awry....
The Adventure Toys Company manufactures a popular line of action figures and distributes them to toy stores at the wholesale price of $10 per unit. Demand for the action figures is seasonal, with the...
What are some of the marketing implications of Internet technologies?
Describe the important Internet properties that affect marketing.
Imagine that you just found this comment about your new dog-training company online. Using the Yelp guidelines in Figure 13, write a response that shows appreciation for the comment. kintek The Best...
Wilm Schmidt, the owner of Wilm's Window Washing Services, had difficulty getting the debits to equal credits on the January 31, 2023, trial balance. Wilm's Window Washing Services Cash Trial Balance...
Cost Flow Relationships The following information is available for the first year of operations of Idgie Inc., a manufacturer of fabricating equipment: Sales Gross profit Indirect labor $1,313,900...
Manufacturing cost data for Martinez Company are presented as follows. Indicate the missing amount for each letter (a) through (i). Direct materials used Case A $65,900 Case B (a) 54,400 44,400...
Instructions Preferred 2% Stock, $80 par (200,000 shares authorized, 65,000 shares issued) Paid-In Capital in Excess of Par-Preferred Stock $5,200,000 360,000 Common Stock, $12 par (3,000,000 shares...
Oriole Corporation's December 31, 2020 balance sheet showed the following: 7% preferred stock, $20 par value, 20000 shares authorized; 15000 shares issued Common stock, $10 par value, 1950000 shares...
Construct a chart for a specific tax year, showing the audit rate for high-income tax returns, broken down by income ranges such as $200,000 to $400,000 of total positive income, $400,000 to...
Determine the volume of the parallelepiped of Fig. 3.25 when (a) P = 4i 3j + 2k, Q = 2i 5j + k, and S = 7i + j k, (b) P = 5i j + 6k, Q = 2i + 3j + k, and S = 3i 2j + 4k. P
A managed care organization (MCO) marketing manager reduced the MCO's premium by 10% and saw a 20% increase in the number of subscribers. He then thought that if the premium was reduced by another...
Two medical organizations have recently examined their cost structures. The first group is a radiology practice with a significant investment in diagnostic imaging equipment. The second group is a...
Explain how a pharmaceutical company's pricing for a nonproprietary drug might change if the objective was (a) profitability, (b) sales volume, or (c) market share.
Jenny wishes to accumulate $10000 over 5 years for an overseas trip. She will make a deposit every 6-months, and the funds will earn the interest rate of 4% per annum compounded semi-annually. How...
Write a short C++ program that will prompt the user and input three integer values (month, day, year) from the console in a "date" format that includes '/' separator characters. e.g., 8/21/2013. Your...
Aimee is the owner of a stock with annual returns of 12.3 percent, -5.0 percent, 6.6 percent, and 18.2 percent for the past four years. She thinks the stock may achieve a return of 27 percent this...

In the context of e-marketing, what does the medium is not the appliance mean?

Question:

Step by Step Answer:

Digital media are simply data that can be sent to viewers a nu...View the full answer

E Marketing

Students also viewed these Marketing questions