In the late 1990s, the bicycle maker Cannondale Corp. faced a variety of key strategic issues. One
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1. Consider the use of Shimano parts as one aspect of the value chain for Cannondale. Describe Cannondale’s current strategy. How should this strategy change, if at all, to compete effectively with Trek and Specialized?
2. Should Cannondale continue to outsource Shimano parts? Why or why not?
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Cost management a strategic approach
ISBN: 978-0073526942
5th edition
Authors: Edward J. Blocher, David E. Stout, Gary Cokins
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