Question: In the Stokely Company marketing makes a sales forecast each

In the Stokely Company, marketing makes a sales forecast each year by developing a sales force composite. Meanwhile, operations makes a forecast of sales based on past data, trends, and seasonal components. The operations forecast usually turns out to be an increase over last year but still 20 per cent less than the forecast of the marketing department. How should forecasting in this company be done?


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  • CreatedSeptember 20, 2015
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