In the United States, the Patent and Trademark Office is responsible for the registration of trademarks. Visit

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In the United States, the Patent and Trademark Office is responsible for the registration of trademarks. Visit the USPTO Web site (www.uspto.gov). Click on "Trademarks" and answer the following questions:
a. Do trademarks, copyrights, and patents protect the same things?
b. What is a "standard character" drawing?
c. What is the so-called Madrid Protocol concerning the international registration of marks? Does the Madrid Protocol make it easier for U.S. firms to resolve international trademark disputes?

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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