In what ways might airline customers be segmented? Which segments or niches would you consider Southwests prime

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In what ways might airline customers be segmented? Which segments or niches would you consider Southwest’s prime targets? Which segments probably would not be?

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Marketing Mistakes And Successes

ISBN: 9780470169810

11th Edition

Authors: James F. Dartley

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Question Posted: Aug 18, 2012 02:37 AM

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In what ways might airline customers be segmented? Which segments or niches would you consider Southwests prime

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Business and pleasure travelers are two major segments These ...View the full answer

Marketing Mistakes And Successes

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