In your own words, explain how a marketing manager might use a competitor analysis to avoid situations that involve head-on competition.
Answer to relevant QuestionsThe owner of a small hardware stores—the only one in a medium-sized town in the mountains—has just learned that a large home improvement chain plans to open a new store nearby. How difficult will it be for the owner to ...Explain what market segmentation is. Explain how positioning analysis can help a marketing manager identify target market opportunities. Interview a friend or family member about two recent purchase decisions. One decision should be an important purchase, perhaps the choice of an automobile, a place to live, or a college. The second purchase should be more ...In your own words, explain how buying behavior of business customers in different countries may have been a factor in speeding the spread of international marketing.
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