Question

Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons:
a. A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it.
b. A competitor is about to do a test market for a new brand and wants to track sales in test market areas to fine-tune its marketing mix.
c. A big grocery chain won’t stock a firm’s new popcorn based snack product because it doesn’t think there will be much consumer demand.


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  • CreatedSeptember 29, 2015
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