Indicate what specific intentional and unintentional respondent errors are likely with each of the following surveys. a.

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Indicate what specific intentional and unintentional respondent errors are likely with each of the following surveys.
a. The Centers for Disease Control sends out a mail questionnaire on attitudes and practices concerning the prevention of AIDS.
b. Eyemasters has a mall-intercept survey performed to determine opinions and uses of contact lenses.
c. Boy Scouts of America sponsors a telephone survey on Americans’ views on humanitarian service agencies.
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Marketing Research

ISBN: 978-0133074673

7th edition

Authors: Alvin C. Burns, Ronald F. Bush

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