Acme Refrigerant Reclamation Company performs large-scale reclamation of contaminated refrigerants as mandated by the U.S. Environmental Protection Agency. It wishes to determine what types of companies will use this service, so the marketing director designs a questionnaire intended for telephone administration. Respondents will be plant engineers, safety engineers, or environmental concerns directors of major companies throughout the United States. Should Acme use a professional field data collection company to gather the data? Why or why not?
Answer to relevant QuestionsIndicate what specific intentional and unintentional respondent errors are likely with each of the following surveys. a. The Centers for Disease Control sends out a mail questionnaire on attitudes and practices concerning ...Identify different types of intentional respondent error and the controls used to minimize them. Identify different types of unintentional respondent error and the controls used to minimize them. In a survey on magazine subscriptions, respondents write in the number of magazines they subscribe to regularly. What measures of central tendency can be used? Which is the most appropriate and why? Define and differentiate each of the following: a. Descriptive analysis b. Inferential analysis c. Associative analysis d. Predictive analysis e. Differences analysis The Circulation Manager of the Daily Advocate newspaper commissions a market research study to determine what factors underlie the circulation attrition. Specifically, the survey is designed to compare current Daily Advocate ...
Post your question