Is it practical to assume that people age 55 and older constitute one large consumer market? How

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Is it practical to assume that people age 55 and older constitute one large consumer market? How can marketers segment this age subculture? What are some important variables to keep in mind when we tailor marketing strategies to older adults?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 11, 2015 04:44 AM

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Is it practical to assume that people age 55 and older constitute one large consumer market? How

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Marketers have become convinced that the 55 and older age ...View the full answer

Consumer Behavior Buying, Having and Being

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