Is it practical to assume that people age 55 and older constitute one large consumer market? How can marketers segment this age subculture? What are some important variables to keep in mind when we tailor marketing strategies to older adults?
Answer to relevant QuestionsLocate current examples of marketing stimuli that depend on an ethnic or religious stereotypes to communicate a message. How effective are these appeals? Describe the processes involved when a person assimilates into a new host culture. What is a current example of parody display? Status symbols are products, such as Rolex watches or expensive sports cars, that we value because they show others how much money or prestige we have. Do you believe that your peer group values status symbols? Why or why ...What is social class? Is it different from income and if so how?
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