Question: Is there brand loyalty among car owners in their purchases
Is there brand loyalty among car owners in their purchases of gasoline? To help answer the question, a random sample of car owners was asked to record the brand of gasoline in their last two purchases: 1 = Exxon, 2 = Amoco, 3 = Texaco, 4 = Other. Can we conclude that there is brand loyalty in gasoline purchases?
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