It is sometimes said that salespeople should be familiar with their customers marketing plans (e.g., understanding the

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It is sometimes said that salespeople should be familiar with their customers’ marketing plans (e.g., understanding the customers’ competitors and customers). Of what use would this information be to the salesperson?
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Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

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