"I've had occasion several times over the past year to see a new product land in trouble--great expectations and terrible sales. And the saddest part is that so many people try so hard to deny the inevitable--the product has bombed, and the quicker one gets away from it the better. Otherwise, it's just sending good money after bad. In fact, I'm going to make a speech to that effect at our next general executive meeting, and you could do me a favor. Would you please develop a list of all possible reasons why someone might want to string a loser along? That would help me be sure I've answered all of the objections before I give the speech."