Jeanie Undies, Inc. is an innovator in women’s lingerie. Jeanie’s is coming out with a brand new line of bras that miraculously enhance women’s natural bodies. Jeanie’s ex-boyfriend is furious that Jeanie has been so successful. He obtains a job at the plant manufacturing the new item and manages to put into the thread used to make the product a chemical that will cause the wearer itch, burn, and blister wherever the thread touches their body. Hundreds of thousands of the new bras are sold in Jeanie’s Undies, Inc.’s huge product rollout. The company is immediately deluged with angry complaints. When customers sue, what will be their likely theory? What standard will be used by the court?