Key figures for Apple and Google follow Required 1 Compute return on
Key figures for Apple and Google follow.
1. Compute return on total assets for Apple and Google for the two most recent years.
2. Separate the return on total assets computed in part 1 into its components for both companies and both years according to the formula in Exhibit 15.9.
3. Which company has the highest total return on assets? The highest profit margin? The highest total asset turnover? What does this comparative analysis reveal? (Assume an industry average of 10.0% for return on assets.)
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