Kohl's mission, according to its website, is "to be the leading family-focused, value-oriented, specialty department store offering quality exclusive and national brand merchandise to the customer in an environment that is convenient, friendly and exciting." Neiman Marcus states in its online corporate profile that the founder's strategy was "to be recognized as the premier luxury retailer dedicated to providing our customers with distinctive merchandise and superior service."

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Create strategy maps for Kohl's and Neiman Marcus that take into account their two very different missions.