Question: Linda Henricks is thinking about starting a firm in the
Linda Henricks is thinking about starting a firm in the home health care provider industry. When asked by a potential investor if she had studied the industry, Linda replied, “With the aging of the population and the fact that people are living longer than ever, the home health care provider industry is so full of potential it doesn’t require formal analysis.” In what ways will Linda limit her possibilities with the potential investor if her current attitude about the importance of industry analysis doesn’t change?
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