Lisa Dunkley operates a sales booth in computer software trade shows, selling an accounting software package, Abacus. She purchases the package from a software company for $150 each. Booth space at the convention hall costs $8,000 per show.

a. Sales at past trade shows have ranged between 200 and 400 software packages per show.
Determine the average cost of sales per unit if Ms. Dunkley sells 200, 250, 300, 350, or 400 units of Abacus at a trade show. Use the following chart to organize your answer. Is the cost of booth space fixed or variable? Round your computation to 2 decimal points.

b. If Ms. Dunkley wants to earn a $45 profit on each package of software she sells at a trade show, what price must she charge at sales volumes of 200, 250, 300, 350, or 400 units?
c. Record the total cost of booth space if Ms. Dunkley attends one, two, three, four, or five trade shows. Record your answers in the following chart. Is the cost of booth space fixed or variable relative to the number of shows attended?

d. Ms. Dunkley provides decorative shopping bags to customers who purchase software packages. Some customers take the bags; others do not. Some customers stuff more than one software package into a single bag. The number of bags varies in relation to the number of units sold, but the relationship is not proportional. Assume that Ms. Dunkley uses $30 of bags for every 50 software packages sold. What is the additional cost per unit sold? Is the cost fixed orvariable?

  • CreatedFebruary 07, 2014
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