List and briefly describe the major traditional forms of direct marketing.

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Principles of Marketing

ISBN: 978-0133795028

16th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 24, 2016 08:13 AM

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List and briefly describe the major traditional forms of direct marketing.

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Traditional forms of direct marketing include personal selling directmail marketing catalog marketin...View the full answer

Principles of Marketing

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