Question: LowCostDrugs com is an online drugstore Recently the company us is an online drugstore. Recently the company used a computer program to analyze the purchase behavior of customers sorted by zip code and found that customers in some zip codes are, on average, less price-sensitive than customers in other zip codes. Accordingly, the company has raised prices by 3 percent for the customers in the less-price-sensitive zip codes. Note that zip code is automatically identified when a customer comes to the company Web site.

Is it ethical for to charge some customers a higher price based on its analysis of prior purchasing behavior?

Sale on SolutionInn
  • CreatedSeptember 23, 2013
  • Files Included
Post your question