Many marketers now believe that teenagers in the developed countries are becoming global consumers. That is, they

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Many marketers now believe that teenagers in the developed countries are becoming “global consumers.” That is, they all want and buy the same goods and services. Do you think this is true? If so, what has caused the phenomenon?
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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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