Marite Perez is CEO of Havana, Inc., a large manufacturer of high-tech medical equipment based in North

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Marite Perez is CEO of Havana, Inc., a large manufacturer of high-tech medical equipment based in North Miami Beach, Florida. The firm makes vital signs monitors, MRIs, X-ray machines, and other equipment for exploratory medical diagnostics. Marite wants to rapidly expand the firm into foreign markets. To accomplish this, she plans to invest much money in developing new products and establishing production and marketing subsidiaries abroad. What can Marite do to raise capital for these projects? What are the various methods that Marite might employ to raise capital for her firm? What are the advantages and disadvantages associated with each?

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International Business and the New Realities

ISBN: 978-0136090984

2nd Edition

Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger

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