What are the general advantages and disadvantages associated with obtaining information by questioning and by observation? Which

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What are the general advantages and disadvantages associated with obtaining information by questioning and by observation? Which method provides more control over the sample?

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:42 AM

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What are the general advantages and disadvantages associated with obtaining information by questioning and by observation? Which

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Observational method is limited to obtaining information on current behavior Observation can be used as an important exploratory method For instance a ...View the full answer

Marketing Research

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