Marketing researchers generally use the objective method to measure social class rather than the subjective or reputational

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Marketing researchers generally use the objective method to measure social class rather than the subjective or reputational methods. Why is the objective method preferred by researchers?

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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Question Posted: Jan 13, 2016 02:54 AM

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Marketing researchers generally use the objective method to measure social class rather than the subjective or reputational

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The objective method is often preferred because a The objective approach is based on consumers r...View the full answer

Consumer Behavior

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