Most marketing managers consider their product form or product category competitors to be the most serious threats.

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Most marketing managers consider their product form or product category competitors to be the most serious threats. What are the pros and cons of this perspective?

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Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

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Question Posted: Dec 29, 2015 08:20 AM

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Most marketing managers consider their product form or product category competitors to be the most serious threats.

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Marketing Management

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