Why is the notion of derived demand so important for companies selling products and services to other

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Why is the notion of derived demand so important for companies selling products and services to other organizations? Can you think of an example in which an industrial company has benefited from changes in end-consumer demand? Or suffered?

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Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

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Question Posted: Dec 29, 2015 08:20 AM

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Why is the notion of derived demand so important for companies selling products and services to other

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Marketing Management

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