NAFTA is a free trade area, and the EU is a common market. Visit the Web sites

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NAFTA is a free trade area, and the EU is a common market. Visit the Web sites of these two economic blocs, www.nafta-sec-alena.org and www.europa.eu, and explain the business strategy implications of each type of economic bloc. Small and medium-sized enterprises (SMEs) tend to be disadvantaged when it comes to competing against large corporations in regional economic blocs. What steps can SMEs, in particular, take to maximize prospects for success when doing business in a free trade area? What steps can SMEs take when doing business in a common market?

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International Business and the New Realities

ISBN: 978-0136090984

2nd Edition

Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger

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