Of the six change images outlined in Table 9.1, which images of vision can be applied to this case study? What lessons emerge from this?
Answer to relevant QuestionsNow, in small groups, compare and contrast your stories. What commonalities and differences emerge? Of the environmental pressures for change discussed in this chapter—fashion, mandates, geopolitical, declining markets, hypercompetition, and corporate reputation—which ones were experienced by Intel? How influential do you think such articles are on the managers who read them? What did Agilent “do right”? Why was it able to still be voted one of the “Best Companies to Work For” even during its tough years? Imagine you are the CEO of Tyco. The former CEO is still on trial for fraud and you are trying to rebuild the company’s corporate reputation. Write a script for your address to the shareholders after 18 months in the ...
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