On a scale of 1 to 10 (10 is high), how well do you think Fitbit handled the Fitbit Force situation? After reading this feature, if you were shopping for a wearable fitness tracker, would you be more inclined or less inclined to buy a Fitbit product and why?
Answer to relevant QuestionsTo what degree, if any, do you think the Fitbit Force incident will negatively affect consumer confidence in wearable technologies in general? What similarities do you see between the partnership philosophies of Patagonia and Build-a-Bear Workshop. What are the major advantages and disadvantages of a C corporation? Is a limited liability company an appropriate form of ownership for an aggressive entrepreneurial firm, and why might this be so? What are some of the actions Jack and Sarah took prior to the meeting with the attorney that are appropriate for them to have taken?
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