One source of competitive information is product teardowns. Information such as a bill of materials (BOM)-a listing

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One source of competitive information is product teardowns. Information such as a bill of materials (BOM)-a listing of all the elements of a product and their costs-can be very useful. Find an example of a product teardown with cost information, and discuss the value of that information for competitors.
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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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