Open-response questions sometimes are used to establish the salience or importance of issues such as irritation from

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Open-response questions sometimes are used to establish the salience or importance of issues such as irritation from clutter due to excessive advertisements and station announcements during TV programs. Why would you want to use this type of response format rather than a closed-response question?
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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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