Over 25 years ago, Tim and Nina Zagat began publishing leisure guides containing reviews of restaurants. Today,

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Over 25 years ago, Tim and Nina Zagat began publishing leisure guides containing reviews of restaurants. Today, the renowned Zagat guides still contain reviews of restaurants, but they also rate hotels, entertainment, nightlife, movies, shopping, and even music. Go to www.zagat.com. In your opinion, are Zagat survey guides goods or services? Explain your reasoning.
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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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