"Packaging must be terribly important today on lots of products. We spend a fortune on it. I read recently about a detergent packaging gimmick--an 'overcap.' It goes onto a bottle, over the regular cap. It can be torn away and sent in for a refund. Less likely to be cheated on than a coupon. Now that's creative. Are you creative? Could you come up with some ideas like that? We think there is a big packaging opportunity to differentiate our non-alcoholic beer. New products people on that line would sure appreciate some packaging ideas they have never heard of. Good ones, that is, not just a bunch of foolishness."