P&G sampled 400 people to determine their cereal purchase behavior on a particular trip to the store.
Question:
Are preferences and brands related?
Transcribed Image Text:
Brand Purchaser Buys the brand Doesn't buy the brand 55 A B C D 45 50 45 60 40 50 55
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H o Preferences and brands are not related H a Preferences and brands are related Purchaser A B C D ...View the full answer
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Marketing Research
ISBN: 978-1118156636
11th edition
Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day
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