Pick one or more well-known companies that you are familiar with from media stories or firms that were discussed in some of your classes, such as Disney, General Motors, Microsoft, Apple Computer, Wal-Mart, Coca-Cola, or McDonald’s. Give examples for each of the following approaches to sustaining organizational culture for the company or companies that you have selected: (a) the company rituals or ceremonies; (b) company heroes; (c) language; (d) leadership. Does knowledge of these cultural activities reveal to you what it would be like to work at the company or companies you have selected? How might you use this information?