Policy makers are concerned that some bloggers may not be disclosing the fact that they are being

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Policy makers are concerned that some bloggers may not be disclosing the fact that they are being compensated for product or brand endorsements. Explain why they may be concerned about this and how it may lead to negative impacts on the consumer.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:43 AM

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Policy makers are concerned that some bloggers may not be disclosing the fact that they are being

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At the time of writing of this text there were an estimated 100 million bloggers sending out over 44 ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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