Provide questions that would measure each of the following constructs: a. Brand loyalty b. Intentions to purchase

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Provide questions that would measure each of the following constructs:
a. Brand loyalty
b. Intentions to purchase
c. Importance of “value for the price”
d. Attitude toward a brand
e. Recall of an advertisement
f. Past purchases

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Marketing Research

ISBN: 978-0133074673

7th edition

Authors: Alvin C. Burns, Ronald F. Bush

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Question Posted: Aug 06, 2015 01:59 AM

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Provide questions that would measure each of the following constructs: a. Brand loyalty b. Intentions to purchase

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