Read several romance or action novels to see if you can identify a cultural formula at work.

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Read several romance or action novels to see if you can identify a cultural formula at work. Do you see parallels among the roles different characters play (e.g., the hero, the evildoer, the temptress, etc.)?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 10, 2015 06:27 AM

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Read several romance or action novels to see if you can identify a cultural formula at work.

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Romance novels are an extreme case of a cultural formula C...View the full answer

Consumer Behavior Buying, Having and Being

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