Relate the formula and identify each formulas components in the test of significant differences between two groups

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Relate the formula and identify each formula’s components in the test of significant differences between two groups for when the question involved is.
a. a “yes/no” type.
b. a scale variable question.
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Marketing Research

ISBN: 978-0133074673

7th edition

Authors: Alvin C. Burns, Ronald F. Bush

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